Tatayoyo, a tropical adventure

Meet Tatayoyo, our award-winning, big ready to eat, snack-size pepper, bursting with flavors. Get surprised and explore the unknown.

XX | Hero-L | Solutions | Tatayoyo | VI24 | v2 1

All about our Tatayoyo® brand

Everything about Tatayoyo®

When breeders at Rijk Zwaan discovered a 'wild' pepper bursting with flavor, they immediately felt this was an opportunity to create something truly unique. The breeders set to work to breed the genetics into a commercial variety that not only had a distinctive taste but also an attractive color and recognizable shape. After several years of crossing varieties, the first commercial pepper was created: Mitayo. Further research into this variety confirmed that the breeders' gut feeling was right; consumers love the taste, and so do chefs.

Tatayoyo wins fruit logistica

Bursting flavors results in an
award winning product

Tatayoyo, in its young existence, has shone in two contests. In 2021, the International Taste Quality Institute (ITQI) evaluated it, with chefs clearly favoring Tatayoyo, earning it the maximum three stars. One ITQI panel member praised its 'delicious taste with the perfect blend of sweetness and flavor.' Fast forward to 2023, and Tatayoyo clinched the Fruit Logistica Innovation Award, outshining over 80 other innovations.
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Get inspired on our
consumer platform

To support our partners with the introduction of Tatayoyo on the shelf and help consumers understand the difference between a regular pepper and this ready-to-eat pepper bursting with flavors, we created a marketing toolbox with packaging, campaigns, and a consumer website. This way, we challenge consumers to explore the unknown
Visit our consumer webpage
Learn more about Tatayoyo
Bradley Breedveld
Learn more about Tatayoyo
Bradley Breedveld
Sales Manager and Indoor Peppers (Canada)