News - 11-06-2024
Rijk Zwaan’s Sweet Pepper brands receive high recognition at ITQI
Last week, Rijk Zwaan’s Tatayoyo and Sweet Palermo received high recognition from the International Taste Institute (ITQI). The esteemed ITQI jury, consisting of multiple renowned chefs, awarded high marks to Rijk Zwaan’s products. Tatayoyo achieved the highest rating of three stars for its exceptional, appearance, olfaction, bursting flavor and texture. Sweet Palermo also received excellent scores, with the yellow sweet pointed pepper earning three stars as well. This recognition perfectly aligns with Rijk Zwaan's strategy to support these products with a brand that allows the company to explain their benefits throughout the supply chain.
Tatayoyo’s bursting flavor recognized by ITQI award
For the second time, Tatayoyo has achieved the highest rating possible from the ITQI jury, which is made up of over 20 top chefs. This prestigious recognition reaffirms Tatayoyo’s bursting flavor, distinguishing it from other snack peppers. Another thing that sets Tatayoyo sweet pepper apart from other peppers is its convenient size, making it perfect for on-the-go consumption, just like an apple, or as a healthy snack between meals.
Recognition for Sweet Palermo‘s colors
While Tatayoyo is perfect for snacking, Sweet Palermo stands out for its versatility. Its notably sweeter taste, compared to other sweet peppers, makes it a consumer favorite. The familiar red Sweet Palermo, along with other colors in the range, received a 2-star rating from the ITQI jury of 88,4%, whereas the yellow sweet pointed pepper achieved an impressive 3-star rating, meaning it scored higher than 90%. Rijk Zwaan is happy with the results, especially for the yellow sweet pointed pepper as it perfectly suits the company’s ambition to add more color to the shelf. Consumers find the colorful sweet pointed peppers especially appealing when combined with the familiar red sweet pointed pepper.
Interested to know more?
If you are interested to know more about Tatayoyo or Sweet Palermo, please contact Account Manager Retail, David Perie.
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Rijk Zwaan celebrates 100 years of people, pioneering and ‘moving forward’
Rijk Zwaan, an international fruit and vegetable breeding company, is celebrating its first centenary. Since its foundation in 1924, Rijk Zwaan has grown into a global player active in more than 100 countries. The centenary celebrations kicked off on 1 July, the exact date that the company was originally founded.
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