Why Rijk Zwaan

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Win-win situations and long term partnerships.

Rijk Zwaan USA offers a broad range of quality vegetable seeds. However our involvement with our customers does not just end with the sale of the seed. We regard our customers as our partners and we strive to create win-win situations and the formation of long term partnerships. 

Personalized growing advice

Selecting the right variety requires tailor made advice. This advice requires in depth knowledge on specific growing conditions and the latest market developments. Our Crop Specialists will only recommend a variety when they themselves are convinced that it is the best choice for your situation. It is important to us that our varieties subsequently get an optimal result, which is why we devote considerable time and effort to sharing knowledge. We use the knowledge that we develop ourselves as input for our breeding activities.

What can you expect from us?

  • Experienced Crop Specialists
  • Tailor-made advice through our Partner RZ customer portal
  • Invitations to visit demo fields and greenhouses
  • The opportunity to exchange ideas during our regular growers visits
  • Reliable information from our variety trials

Aligning supply and demand

At Rijk Zwaan, our knowledge is not limited to crop production. When it comes to positioning and selling their products, our Account Managers and Marketing specialists are valuable working partners for growers. We help retailers, vegetable processors, foodservice companies and other chain partners to launch added-value products. We offer our partners the tools they need to set themselves apart in the market. We develop innovative marketing ideas and appealing packaging concepts. Our aim is to increase global vegetable consumption by working together with the entire sector.

What can you expect from us?

  • Experienced Account Managers, Marketing and Chain specialists
  • A large international network within the vegetable chain
  • Support and expertise for high quality seed supply
  • Distinctive products and concepts
  • Information about flavor and nutrients
  • The chance to directly interact with consumers via 

A lettuce that can't be beaten on shelf life

the story of growers John Bonner & Tim Ryan

John Bonner and Tim Ryan co-owners of Great Lakes Growers. They produce, sell and market top-quality lettuces and herbs in the North East of the USA and are characterized by an astute marketing strategy and pioneering approach. For Rijk Zwaan’s Salanova® they developed a living lettuce display.

Read this story

A lettuce that can't be beaten on shelf life